The foundation model software layer reached approximately $5B in FY25 and is projected to $11B by FY30 (CAGR ~19.5%), with agentic systems catalyzing greater autonomy and token usage versus traditional AI applications.
Customer experience (CX) applications are leading enterprise adoption, verified by Salesforce and Zoom metrics, with robust growth in agentic agent deployments.
Industry rivalry is intensifying among hyperscalers (Microsoft, Google Cloud, AWS) and domain SaaS vendors (Salesforce, ServiceNow, Zoom) focused on orchestration, reliability, and agentic control planes.
Governance and reliability mature as critical scaling factors, driven by alignment to NIST AI RMF,
ISO/IEC 42001, and regulatory frameworks such as the EU AI Act.
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